Dig down to build up
Dig down to build up
Tools and education
to better manage brands
Brand Labs is a series of exercises, processes, strategies and tools that you’ll independently work through at your own pace. From our experience, It’s a pivotal journey that will lead your team to undeniable truths and brand solutions that will measurably improve your business.
Entrepreneurs · Exec Teams · CMO’s · VIP’s · Agencies · Students
Scaling Up Services
Can branding actually drive business results?
Listen to Matt Watson, Creator of Brand Labs and Founder of Watson Creative, discuss how branding and this program will transform your business in ways you never thought possible. This 28 minute podcast provides a quick overview of the Watson Creative/Brand Labs brand strategy system. Click below to listen.
Trusted by over 600 businesses
large and small
Take a position,
and own it.
Without a blueprint, you can’t build a home. Without a strategy, you can’t build, sustain, and grow a brand. More than your logo or tagline, your brand is the expression of your vision—a manifestation of how you relate to your customers and the world-at-large. Brand labs will help you think about your brand and market differently. It’s a series of proven processes that combine innovative methods with tried and true industry tools that have been refined over decades of experience.
You will gain focus. Brand Labs will complement the experience of a seasoned CMO, further the career of a designer or small agency, and better set up a bootstrapped entrepreneur for success.
Brand Labs Includes
Presentation ‘ready’ workbooks in both Keynote and Powerpoint, as well as over 2-hours of educational step-by-step video tutorials leveraging real-world examples, case-studies and concepts. Additionally, numerous worksheets, games, exercises, and detailed instructions. Finally, we will send you one multi-channel digital marketing report on your company and key competitors.
The Origin of Brand Labs
Cofounder of Brand Labs and founder of Watson Creative
I started my career working for Lippincott’s New York office where I learned the classic principles of brand design, strategy, and management. I then spent over a decade at NIKE learning how to undermine those philosophies. In 2012, my father was dying of cancer and my wife was having our first child… and I did something totally insane. I quit my job at NIKE and started a business…with a baby on the way. OMG.
- 11 yrs at NIKE
- 13 Fortune 100s
- 43 Fortune 500s
- 587 Local Businesses
- 51 Nonprofits
- 61 Pro Athletes
- 53 Pro Teams
- 9 Celebrities
- 2 U.S. Presidents
Select your Brand Labs à la carte
Select à la carte
1 // Brand Audit
Often there’s a disconnect between what you think your brand is and what the consumer says it is. Set a baseline to objectively understand your brand, competitors and industry with a fresh perspective. We will provide you the tools and resources to set the foundation for developing your competitive advantage.
2 // Consumer 360
This is one of the most transformational experiences to go through – objectively learning to listen and learn from your consumers. Building a picture of your consumer gives you focus, evolves your business plan, and ensures that relevant and targeted content is reaching your audience.
3 // Brand DNA
Brands have the power to inspire, lead, and change industries and culture. The Brand DNA takes a look at your positioning and helps you define and manage the life of your stories. It helps you really connect with your consumers – making the intangible, tangible.
4 // Activation Map
It’s time to ignite, launch, and sustain your brand. Our Activation Map is far more than a marketing plan. It’s a unique strategy for sustainable growth that shapes and informs the core of your business plan.
Save $250 with the Module 4-Pak
Take the whole journey. Choose all 4 and make one of the best decisions for your brand.