Select your tools à la carte
Start with the brand audit. It’s the baseline for moving forward. All too often there’s a disconnect between what you think your brand is and what the consumer says your brand is. You need a clear understanding of what has shaped the past and your overall competitive landscape.
We’ll arm you with the tools for objective analysis.
- Strategy Audit – Brand Architecture, Positioning, etc.
- Marketing Audit – Digital Reports provided and diagnostic tools
- Competitive Analysis – Objectively audit, baseline, develop insights and score competitors.
- Brand Analysis – Audit entire ecosystems of communications
- Includes reports specific to your brand and competitors.
- Website Performance and Digital Marketing Audit
- Includes an analysis of up to 5 competitors
Brand DNA takes a look at your positioning and helps you define and manage the life of your stories. It helps you really connect with your consumers – making the intangible, tangible.
- Position, Leverage & Harvest (Mission/Vision/Position or Mantra, Brand Promise)
- Brand Architecture (3 year line plan, Brand Driver)
- Brand Filters (Archetypes & Direction)
- Brand Story, Narrative and Manifesto
When it comes to understanding the consumer, there’s no better analysis tool than Consumer 360. Building a picture of your consumer will give you focus, evolve your business plan, and ensure that the most relevant and targeted content is reaching your audience.
- Develop consumer Profiles, segments and Personas
- Forecast trends and organize a mindspace driven calendar
- Optimize the consumer journey – Conversion Pathway and strategies
- The consumer decides – baseline inspiration and narrative qualities
It’s time to ignite, launch, and sustain your brand. Our Activation Map is far more than a marketing plan. It’s a unique strategy for sustainable growth that shapes and informs the core of your business plan.
- Brand Marketing Scorecard
- Core Traditional and Digital Marketing plans
- 3-Year Growth Plan
- 12 Month Marketing Calendar
- Ignite, Launch & Sustain Brand
Save $400 ∙ When you buy all 4
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