Brand DNA


Brand DNA takes a look at your positioning and helps you define and manage the life of your stories. It helps you really connect with your consumers – making the intangible, tangible.



Your brand story is your most important asset. Learn the art of storytelling and how to strategically manage the life of your brand. We will help you Position, Leverage, and Harvest from the lens of your brand.

  • Position, Leverage & Harvest  (Mission/Vision/Position or Mantra, Brand Promise)
  • Brand Architecture  (3 year line plan, Brand Driver)
  • Brand Filters  (Archetypes & Direction)
  • Brand Story, Narrative and Manifesto
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